Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.  
  
The biggest advantage of outsourcing your SEO needs to an agency is that you get the expertise of an entire team of SEO experts who will work on your website. Since, it is a team that only works on SEO projects, they will be up to date with the latest trends in business and hence you do not have to spend time or money in getting yourself familiar with these trends. The team will create seo outsourcing pakistan strategies for your business keeping these trends in mind.  
  
Every website requires a site map even if it is big or small (contains 5 pages). The site map should be linked to from each page within your website as this helps the search engine to find all the pages within your website. It is best to link the site map at the footer of each page within your website.  
  
SEO news As a guideline for choosing keywords, try to focus on more specific keywords in your niche. Choose keywords with less competition. This will tremendously help your website get found in search results. For example, say you're selling shoes. "Shoes" is a general keyword that you'd have a really hard time popping up in search results for. Choose relevant keywords with less competition such as running shoes for men, women's tennis shoes, dress shoes for prom night, sandals for the beach, kitchen clogs, children's hiking boots, 2 inch pumps, petite high heels, etc. One thing you must be aware of is using name brands like Nike or Reebok. You could use them for organic search results, but for paid ad campaigns such as Google AdWords certain name brands are not allowed.  
  
One of the reasons for this is basically human behavior when it comes to searching for things. When searching for things, most people will always look first in places where they expect to find what they are looking for and even after finding what they are looking for in one place, they'll continue on searching the place for similar or related things.  
  
When you have a new website you should ensure that the URL of your website has a structure that improves its SEO significance. The best way to make your URL more SEO friendly is making use of the feature found in Apache called 'modrewrite'.  
  
On-page optimization includes title tags, header tags, anchor text, and overall content. As a business website developer, your goal is to make sure search engines can see your website and index it under relevant search terms. To accomplish this, there are three important SEO tips every web developer should know.  
  
Crawlers are leading tools that focus on web page content. The ratio of your web sites content then is important. Major search engines focus on quality links. To reach the Page ranking systems setup by Google and other major search engines you want to keep relevancy, accuracy, and quality in mind. Web keyword and content are imperative key points that determine if you reach pass through the Page Rank search engine algorithms.